Official Brand Manual v1.0

Where Compassionate Care
Meets Cutting-Edge AI

The eazyCare.Ai brand is built on a single promise: healthcare should feel effortless, intelligent, and deeply human. These guidelines ensure consistency across every touchpoint.

Color Palette

Designed to evoke trust, hygiene, and innovation

Vitality Teal

HEX #00C4B5

RGB 0, 196, 181

CMYK 100, 0, 7, 23

Primary accent — the "C" in Care, period, and "i" dot

Obsidian Black

HEX #000000

RGB 0, 0, 0

CMYK 0, 0, 0, 100

Primary text on light backgrounds

Pure White

HEX #FFFFFF

RGB 255, 255, 255

CMYK 0, 0, 0, 0

Backgrounds and dark-mode text

Logo Usage Rules

How to use the eazyCare.Ai mark correctly

Do

  • Use the logo exactly as provided in official assets
  • Use the Light Mode logo on white backgrounds
  • Use the Dark Mode logo on dark gray / black backgrounds
  • Maintain clear space equal to the height of the letter 'C'

Do Not

  • Recolor the teal elements
  • Place the logo over busy images without a backdrop
  • Separate 'eazyCare' and '.Ai' into different blocks
  • Stretch, rotate, or add drop shadows to the logo

Light Mode

eazyCare.Ai

Black text + Teal accents on white

Dark Mode

eazyCare.Ai

White text + Teal accents on dark

Typography

Clean, geometric, and highly legible

Primary Typeface

Poppins / Syne / DM Sans

Geometric sans-serif family for modern, tech-forward feel

Bold Heading

32–48px / Weight 700

Section Heading

20–28px / Weight 600

Body copy flows naturally with generous line height for comfortable reading on any device.

14–18px / Weight 400 / Line-height 1.6

Font Hierarchy

H1 / Hero48px / 700

AI Care. Human Touch.

H2 / Section32px / 700

Transform Your Clinic

H3 / Subsection24px / 600

Smart Patient Intake

Body16px / 400

EazyCare AI is an AI-powered health companion offering instant symptom guidance.

Caption12px / 500

Confidential — Internal Use Only

Visual Identity Pillars

Simplicity

'eazy' implies a lack of friction. The logo is uncluttered. Every interaction should feel effortless.

Connection

The teal color visually bridges the gap between human care ('Care') and digital intelligence ('Ai').

Modernity

The '.Ai' suffix and geometric font signal that we are a forward-thinking, tech-first company.

Partner with eazyCare.Ai

Want to use our brand in your materials? Request high-resolution assets or explore partnership opportunities with our team.

For specific asset requests, email partners@eazycare.ai